Securely scaling up for popular live events where millions of simultaneous viewers tune in at once is no easy feat. However, it’s critical that the content distribution workflow seems effortless from a viewer’s point of view. When implemented correctly, the entire sports broadcast operation is invisible to the end user and viewers are unaware of all the different vendors involved.
Think of turning on a light – with the seemingly simple flip of a switch, a space is illuminated. It’s only when something goes wrong that we think twice about all the complicated elements that are at play. The same is true of live sports content distribution.
Live sports events are unlike any other when it comes to streaming – any small delay can wreak havoc on a user’s experience, bandwidth issues can cause an exodus of subscribers and brand devaluation, and weak content security can result in stolen profit.
To stay in the game, live sports broadcasters need to optimize every step of the digital media supply chain. Workflows need to be streamlined to squeeze out any additional steps that slow a stream and pull viewers “behind live.”
Here are a few things to consider if you’re looking to optimize your content distribution workflow and securely stream live sports events:
Total Cost of Ownership