VCAS™; Secures Etisalat TV Upgrade and Partners with the UAE Operator for Major Content Syndication Initiative

IP&TV World Forum 2011, London, Mar. 23, 2011 – Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, today announced the successful deployment of the Verimatrix Video Content Authority System (VCAS™) for IPTV solution on Etisalat’s advanced IP-based pay-TV service in the United Arab Emirates.

As Etisalat upgrades its infrastructure to an advanced FTTH network that will reach millions of homes and businesses in the UAE by 2011, VCAS™ for IPTV will secure Etisalat’s TV service revenue streams.

Etisalat’s TV service is part of eLife, Etisalat’s flagship brand for fiber-optic based residential services that includes voice, broadband and Internet protocol television (IPTV), offered in attractive packages to customers across the UAE. It is estimated that by the end of 2011, thousands of customers will be enjoying Etisalat’s next-generation TV and video service making it the largest IPTV operation in the Middle East.

The broader Etisalat Entertainment Network project creates a global syndication network for broadcasters and content owners, where they can publish their content once and trust that it will be protected and delivered securely to a very large customer base of telecom service providers in the region, including Etisalat’s own subsidiaries.

“Etisalat has had a long and successful history as a pay-TV operator. Keeping up with the pace of progress, we are delighted to soon be offering our customers next-generation TV and video services on our advanced fiber-optic network. In benefit of our customers, our partnership with Verimatrix has ensured the rapid and smooth deployment of VCAS for IPTV solution,” said Motaz Hashem, senior vice president-Marketing, Etisalat. 

Verimatrix is also a major partner in the visionary Etisalat Entertainment Network project that will offer a suite of end-to-end IP-based digital entertainment service offerings, on a wholesale basis, to OpCos, ISPs, and content owners located within the reach of the Etisalat network or those who connect to the Internet.

Award-winning VCAS is the foundation of all Verimatrix content security solutions, utilizing standards-based cryptographic and e-commerce technologies proven on the Internet. VCAS secures multi-screen services across IPTV, DVB, mobile TV and cable IPTV delivery networks in more than 300 customer installations worldwide. VCAS 3, the latest generation of core security architecture,  shifts the value proposition of conditional access (CA) towards the broader perspective of revenue security and offers key enhancements that enable multi-format delivery support.

VCAS 3 takes a format-independent approach to security that enables simultaneous and equivalent revenue security across a broad range of media formats, protocols and file types. Multi-format delivery enables, for instance, simultaneous and equivalent revenue security on multicast IP streams in a managed IPTV system and rate adaptive HTTP Live Streaming on a mobile network. Verimatrix also offers an unparalleled partner ecosystem for flexible deployment options with the widest choice of components and promise of interoperability. VCAS 3 helps enable the future growth of services and revenue on the Etisalat network.

“Our deployment with Etisalat is a huge milestone for the Verimatrix team, both in terms of our business growth in the region and as a validation of our shared vision of the pay-TV future,” said Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix. “Etisalat’s ambitious plans for customers and revenue growth will be supported with the kind of software-based multi network, multi-screen security architecture that Verimatrix has pioneered.”

The deployment of Verimatrix for Etisalat’s TV in the UAE and the Digital Entertainment Network regionally and globally was led by regional systems integrator Al-Falak, a leading provider of technology-based solutions to the Middle East.

About Etisalat
Etisalat is one of the largest telecommunications companies in the world and the leading operator in the Middle East and Africa, headquartered in the UAE. Etisalat operates in 18 countries across Asia, the Middle East and Africa, servicing over 135 million customers out of a total population of approximately 2 billion people. Etisalat is a comprehensive telecommunications provider offering a one-stop shop for mobile and fixed-line voice and data services to individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

In 2010, Etisalat has been recognized many times by international agencies such as Telecoms World Middle East 2010 granted Etisalat “Best Middle Eastern Wholesale Carrier”, in 2010 Best Middle East Wholesale Provider,  “Best Operator”. SAMENA Telecommunications Council awarded Etisalat “Best Customer Experience Provider of the Year”, “Best Operator of the Year” and “Best FMC Operator of the Year”. Etisalat received  five awards at the International Business Awards (‘Stevies’) including Best Multinational Company, amongst other accolades

About Verimatrix
Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions offer an innovative approach for cable, satellite, terrestrial and IPTV operators to cost-effectively extend their networks and enable new business models. As the recognized leader in software-based security solutions for premier service providers, Verimatrix has pioneered the 3-Dimensional Security approach that offers flexible layers of protection techniques to address evolving business needs and revenue threats. Maintaining close relationships with major studios, broadcasters, industry organizations, and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on digital TV business issues beyond content security as operators seek to deliver compelling new services. For more information, please visit, our Pay TV Views blog and follow us at @verimatrixinc and LinkedIn to join the conversation. 


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Kelly Foster
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