Thought-provoking analysis on the direction of the pay-TV
and video delivery industries from The Verimatrix Team

Petr Peterka
September 12, 2014

Earlier this week, we unveiled the profile of VCAS Ultra™, our next-generation Video Content Authority System (VCAS™) architecture.

This is certainly very exciting news for us as a company – it represents the culmination of much hard work and relentless innovation. But we also think it represents a significant development for the pay-TV industry on the whole.

As outlined in our “Rise of the Software Empowered Video Operator” e-book, there is a clear trend towards IP- and software-based technologies with many industry experts agreeing that they will serve as the foundation for the future of pay-TV service delivery. As the industry evolves, so must the revenue security strategies that underpin the business of content delivery.

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Recent Entries

Wojtek Makowski
September 8, 2014

I sense a lot of excitement in the market regarding the advantages that a combined cloud/smart TV approach without a set-top box (STB) can bring service providers. But I also wonder about possible negative impacts that such a shift could have on the operational aspects of the service provider’s business, for example OPEX possibly escalating out of control.

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Joe Weber
September 7, 2014

While there are continuing advancements in technologies for protecting and delivering content over IP, another challenge to operators is evolving their user experience to embrace new service models for subscribers, while striving to maintain their current revenue model. Of particular threat is disintermediation by direct access to content from OTT sources. Subscribers, particularly the emerging generation not accustomed to traditional pay-TV models, will question the value of the video aggregator.

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Keith Wymbs
September 2, 2014

In this e-book, we look at the industry transition from dedicated equipment to software-based architectures in collaboration with partners playing a critical role in creating software-centric solutions for the digital video ecosystem. Our chapter focuses on software-defined video processing that provides the flexibility, scalability and performance required to transform high quality video into new revenue streams via turnkey, cloud-based and virtualized deployment models.

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Tom Weiss
August 25, 2014

If you’re reading this, you probably read a lot about the TV industry. The Internet is now awash with content, and the articles that get the most coverage are the controversial ones that talk about cord-cutting, or the threat from Google, or how TV is going to die within the next five years. 

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Barrett Mononen
August 19, 2014

You can call the trend whatever you’d like, but content preparation workflows are all moving in the same direction—toward the cloud. In the follow-up e-book on The Rise of the Software-Empowered Video Operator, we explore this push and how it's impacting our industry. The benefits for moving towards a cloud-based workflow can almost seem unlimited, but a couple of key ones always float to the top.  

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Deepak Das
August 12, 2014

The conversation around the convergence of TV Everywhere (TVE) services and over-the-top (OTT) content providers are currently happening in silos. These conversations are not mutually exclusive, but rather intertwined together in a complex software driven ecosystem. For example, the areas of analytics, ad-insertion and security worked seamlessly when the services were independent. However the cross-platform delivery requirements can lead to breakdowns or cause complexities in these areas.

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Steve Christian
August 7, 2014

It was encouraging to discover during our recent partner summits hosted in London and Singapore, that our software-empowered video operator vision is being whole-heartedly embraced by other key industry ecosystem service providers and reseller partners. Together we agreed that we are under healthy pressure, and in the best position, to provide operators with flexible solutions to help them migrate to a multi-network, software-based video delivery and monetization business model over the next few years.

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Steve Christian
August 4, 2014

We were very pleased by the response and feedback we received from our original executive e-book, Rise of the Software-Empowered Video Operator. It became obvious to us that people wanted to learn more about the transition to software-centric and IP-based technologies, which are becoming the building blocks for next-generation video delivery systems. 

To help paint a more comprehensive picture on the overall workflow of the software-empowered video operator model, we collaborated with some of our leading partners to provide their perspectives in a follow up e-book. Executives from Elemental Technologies, Akamai, TiVo, VisualOn and Genius Digital each contributed a chapter that amplifies how their solutions fit into a software-defined infrastructure and how they ease integration for service providers.

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Steve Christian
July 2, 2014

With approximately 2,200 languages spoken by nearly 4.3 billion people, Asia is not a market for generalization. During this year’s CommunicAsia, however, it became evident that this dynamic and increasingly connected region does share a couple of market trends. 


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Steve Oetegenn
June 5, 2014

It was gratifying for me when a panel of progressive, European pay-TV operators from different heritages and operating in very diverse market conditions, unanimously declared that the future of their video service delivery and monetization is IP – a direction that we have been heralding for sometime now. 

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