Beyond Content Protection
to Revenue Security

As video content becomes more diverse and ubiquitous, today’s pay-TV operators are being driven to adapt their service offerings and operations to meet rising subscriber expectations. Today’s pay-TV offering can no longer be limited to the set-top box (STB) and big screen TV in the living room. Maximizing the monetization of a compelling content bouquet across a multi-network, multi-screen delivery environment has become the key challenge.

Successful technology partners in this environment are those who can help ensure reliable operation of the “cash register” at the heart of the pay-TV business, while supporting an increasingly broad range of content formats, delivery channels and target devices. Traditional media formats for DVB and IPTV services, whether for broadcast or on-demand, increasingly will co-exist with emerging formats like rate adaptive streaming, especially in over-the-top (OTT) and mobile applications. Hybrid receiver devices will bring services from different delivery networks together into one single line-up.

Verimatrix brings its vision to bear on the fundamental security that enables the pay-TV business models to operate. Its Video Content Authority System (VCAS™) solutions stretch the boundary lines of the legacy conditional access domain, where the dominant focus has been content protection alone. The new dynamics of the market must encompass a proactive revenue optimization approach that enables pay-TV operators to cast a much wider net with their service offerings. This shifts the central value proposition for the pay-TV enterprise beyond that of content protection alone, towards the broader perspective of revenue security.

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Verimatrix continues to develop its 3-Dimensional Content Security approach of “Any Network, Any Device, Any Threat” into this realm of revenue security through the full range of VCAS security solutions and ViewRight® secure client technologies for STBs, PCs and mobile devices, complemented by VideoMark™ watermarking. VCAS also offers a proven set of subscriber entitlement interfaces to streamline operations for multi-network and multi-device services via its MultiRights™ technology, overcoming the challenge of otherwise incompatible DRM (Digital Rights Management) systems.

With a broad range of different licensing obligations, and a wide spectrum of content values and quality levels, service operators need a revenue security solution that evolves to meet their challenges. With the latest pay-TV security technology from Verimatrix, these new challenges can be addressed with a unified, software-based content authority approach, enabling operators to keep pace with – and profit from – the changing dynamics of the pay-TV marketplace.

VCAS Technology