Spin Up Experimental Revenue Streams
About this event
Date: July 28th, 2021
Time: 10:00 AM – 11:00 AM PDT
Fans want access to their sports and esports teams and events in a seamless, engaging and secure way. Properties need to ensure fan loyalty – and to capitalize on that loyalty – by rapidly testing adoption of targeted, original content and products throughout the year.
Join SBJ and Verimatrix X date for a view into:
- How to match the customer segment to the ideal product and experience?
- How to leverage data in testing of new fan products and content?
- How do you select the right broadcast and data tools for revenue maximization?
- How to gain the trust of fans and simplify their experience by fan persona?
PANELIST LINEUP
- Moderator: Eileen Silvergleid, CRO, Sports Business Journal
Speakers
- Adam Heintz, Senior Vice President of Business Intelligence, Monumental Sports and Entertainment
- Naveen Narayanan, Director, Product Management – OTT Sports Solutions, Firstlight Media
- Lu Bolden, Chief Revenue Officer, Verimatrix
