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On Demand

Spin Up Experimental Revenue Streams

Date: July 28th, 2021
Time: 10:00 AM – 11:00 AM PDT

Fans want access to their sports and esports teams and events in a seamless, engaging and secure way. Properties need to ensure fan loyalty – and to capitalize on that loyalty – by rapidly testing adoption of targeted, original content and products throughout the year.

Join SBJ and Verimatrix X date for a view into:

  • How to match the customer segment to the ideal product and experience?
  • How to leverage data in testing of new fan products and content?
  • How do you select the right broadcast and data tools for revenue maximization?
  • How to gain the trust of fans and simplify their experience by fan persona?


  • Moderator: Eileen Silvergleid, CRO, Sports Business Journal


  • Adam Heintz, Senior Vice President of Business Intelligence, Monumental Sports and Entertainment
  • Naveen Narayanan, Director, Product Management – OTT Sports Solutions, Firstlight Media
  • Lu Bolden, Chief Revenue Officer, Verimatrix