Future of Video
#Reap the benefits from a shared OTT platform: Zapi’s success story in Spain
As the technology infrastructure for advanced video services continues evolving exponentially, how can tier II and III providers effectively compete with larger providers for subscribers while maintaining their advantage of subscriber proximity?
In September 2020, Plataforma Multimedia de Operadores (PMO) entered the Spanish video market with Zapi, the country’s first OTT platform. Combining an advanced technology platform, collective purchasing power and content negotiation capacity, its launch highlights how a successful bring-your-own-device (BYOD) strategy can massively benefit smaller and regional cable and ISP operators.
The case study discussion will explore:
– How PMO approached the market looking for solutions
– The selection of its partner ecosystem
– How it empowered Zapi to cost-effectively compete with Tier 1 operators in highly competitive markets by bringing advanced TV services with focus on both premium and local content to national and regional subscribers
CTO of Zapi, CEO of Mirada and VP Sales EMEA from Verimatrix will share insights on Zapi’s path to successfully doubling their channel line-up, and reducing CAPEX by offering localised and premium content within a modern, secure UX that has nothing to envy the most advanced tier 1 platforms. This discussion is moderated by DTVE’s Stuart Thomson and features research powerhouse, Omdia.