1. Duplication and Fragmentation
2. Lack of Visibility and Trust
The limited ability to collect information about how and when content is being consumed, or about how consumers find or navigate through that content, are all challenges of today’s ecosystem.Data exchange and analytics are vitally important. The more data that is shared across the industry, the better the studio offering will be, and the timelier and more tailored the content offer will be from the service provider.
The ability for content providers and operators to receive real-time, meaningful data about consumer interaction with content is absolutely essential for any business that wants to survive in the future. Verimatrix Analytics allows operators to quickly view real-time and historical business data, uncovering helpful insights to boost revenue and reduce subscriber churn.
3. Security Vulnerabilities
While content providers suffer from the lack of tools to meaningfully enforce contracts, the opportunities for mismanagement and content theft at each intermediate point in the encrypt/decrypt chain is putting the security of premium content at unacceptable risk.
Valuable video content must be secured from origination at the content owner to viewer playback. Because video distribution, and especially for OTT,arose in a fairly ad-hoc non-standard manner, encryption and DRM have often been treated as an afterthought. This created a situation in which security and rights have to be layered on top of the workflow – and there canbe gaps. For example, every time content is transcoded at each operator, the content goes back into the clear until it’s re-encrypted once more.
With Verimatrix Watermarking solutions, content is protected during each phase of the workflow, post-production and distribution. Client and server-side solutions are available, and the pre-integrated Reveal Service tracks thesource of piracy within minutes to safeguard your revenue.
A Trusted Partner in Content Distribution
With our wide range of security solutions for content distribution, Verimatrix empowers video service providers to balance the need for friction-free user experiences with enterprise-level security that keeps premiere video contentsafe. Request a demo today to see how Multi-DRM, Verimatrix Analytics, and Verimatrix Watermarking can help grow and safeguard your revenue.