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Abril 9, 2015

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Betting on UltraHD and Beyond at NAB 2015

If you're wondering where to place your bets at NAB in Las Vegas, you can't go too far wrong with Ultra HD, or 4K, video.

Indeed, if you think you've heard a lot about 4K TV already, you simply ain't heard nothing yet. While not playing as big a role on the show's official agenda as, say, OTT video, 4K TV will be a ubiquitous sight at the sprawling Las Vegas Convention Center over the show's six days.

Countless equipment and software vendors will be touting displays of different aspects of Ultra HD technology, ranging from video encoding and processing to testing and monitoring to content protection and security. Numerous others will be showing off the wonders of High-Dynamic Range (HDR), a separate but related technology that promises to bring greater luminance and contrast to video and thereby help 4K pictures stand out much more from today's standard HD fare.

Despite all the hype surrounding 4K, though, Ultra HD must jump over some rather large hurdles before it can become a mainstream reality for video viewers. These challenges include encoding the complex, highly dense 4K video signals, delivering the huge video files to multiple devices, developing the user interfaces for the devices and protecting the content from video pirates, among other things.

As part of the Multi-network Solutions in the Real World Form series sponsored by Verrimatrix and Elemental Technologies and moderated by me, we will tackle those thorny issues head-on, plus other leading-edge technologies that operators are evaluating. Entitled "Shaping the Future of TV: Where to Place your Bets," this 90-minute breakfast panel will largely focus on the encoding, delivery, security, and other issues posed by advanced video delivery.

Five leading technologists from different sides of the video industry – Miguel Rabi from Telefónica's Media Networks; Chuck Hasekfrom Layer3 TV; Robert Kisor, a technology and content security strategist; Keith Wymbs from Elemental; and Petr Peterka from Verimatrix – will offer their perspectives, sort through the issues, debate the possible solutions and tackle both your questions and mine in a free-wheeling roundtable discussion.

I'm pretty pumped about moderating this panel because it will be one of the first to delve into the major challenges of delivering 4K. And we have the right people to discuss how they are planning for other industry developments like software-defined video, impact of device connectivity and the Internet of Things, making sense of data analytics and immersive business models.

I'm also pumped because it's rare to have such an impressive group of video technologists get together to discuss important issues like these in a public forum.

So please join me,  and our five esteemed panelists on Tuesday morning, April 14th, at the Renaissance Hotel, located just south of the convention center's South Hall. A hot breakfast and networking will start at 8 a.m., followed by the panel at 8:30 a.m.

See you in Vegas next week.

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