What Operators Should Consider When Upgrading their Networks
We are in full swing with our tradeshow schedule for 2010! We had our team covering bases for CSTB in Moscow, Andina Link in Colombia and CABSAT in Dubai. Now, we’ve all complained about tradeshows – they are costly, require a large amount of company resources to make them successful and can be murder if you don’t have the right footwear. But at the end of the day, it provides us with a great opportunity to meet with customers, partners and prospects and have meaningful conversations about their conditional access and content security plans. In speaking with service providers – cable, satellite, IPTV – we have picked up on a major theme. They are all contemplating landmark updates to their network to improve their competitive profile, capture additional revenue or simply better serve current subscribers. More specifically, we are seeing four main trigger points for operators to transition their network and upgrade their content security platform.
- Analog-to-digital transition
- Digital cable-to-IPTV migration
- Cable switch-out to all IP
- Hybrid digital terrestrial/IPTV
- The adoption of IP for video delivery of satellite
Fortunately for us, these transition scenarios take advantage of proven IP-based standards and technologies. It also reinforces our position that eventually all pay-TV networks will be categorized as simply digital TV. Two-way interactivity of IP will underpin almost every aspect regardless if it is a telco TV network or a hybrid satellite/broadband combination. Based on strategy sessions with customers, we have identified a unique set of complex issues operators need to consider when upgrading their content security. Namely, they need to make decisions around their long-term “revenue security” strategy. Our team has developed a white paper that explores these issues and provides common migration approaches that can be downloaded from our site, “New Content Security Strategies Transform Pay-TV Service Migration: What Operators Should Consider when Upgrading their Networks.” We have received positive feedback on the paper so far. Please let us know what you think. And we’ll see you at our next tradeshows: Philippines Cable Television Show (Mar 16-19), IPTV World Forum in London (Mar 23-25) and Convergence India (Mar 23-25), with comfy shoes!