The events of 2020 accelerated trends toward digital distribution in sports and esports, and streaming has now become the dominant form of content consumption in these valuable markets. Now more than ever, content protection measures must be increased to safeguard revenue and reputation for rightsholders, studios and direct-to-consumer services.
With spectatorship halted for popular sporting events and in-person esports tournaments, the broadcasted live streams are reaching audiences of unprecedented proportions. In all, sports-related distribution has never been a juicier target for video pirates.
