I wanted to take a few moments to talk about our “Deliver Amazing” ad campaign that’s currently running in market. The campaign showcases how security can enable amazing innovation throughout numerous industries.
It’s obvious that bad things can happen when security is not in place, but it’s not always clear how security can serve as a major cornerstone for today’s coolest products and services. Non-scripted and visually-focused, Verimatrix’s campaign profiles a digital events producer, a health & fitness company, a video software platform, and a digital marketing agency – who each discovered new ways to innovate and grow once they were able to secure their content, apps, and devices.
Below are four featured Verimatrix customers:
New York-based Little Cinema Digital is democratizing the Hollywood premiere experience by reimagining the traditional limitations of venue capacities or locations for red carpet movie launch parties and other prestigious events. By working with Verimatrix and leading with security, the company has been able to elevate virtual and hybrid events by satisfying the highest security requirements of the entertainment studios to dramatically grow their business.
Ontario, Canada-based SSIMWAVE uses Verimatrix Code Protection to prevent reverse engineering of its award-winning video experience platform, ensuring they can deploy video quality at scale to its customers worldwide.
Hong Kong-Based OliveX is bringing group fitness to users’ homes in a pioneering new way. By integrating Verimatrix cloud security technologies to fortify its KARA Smart Fitness connected workout apps and interactive smart fitness mirrors, OliveX has been able to safeguard its intellectual property, protect users’ personal information, and promote an innovative health and fitness experience to the masses.
Hollywood, California-based Eventuall is the premier modular platform for hybrid and virtual events, powering high-quality and highly-interactive digital experiences for entertainment, music, and corporate clients. Verimatrix’s forensic watermarking and DRM technologies enable Eventuall to manage high-value content rights, prevent digital piracy, and expand their business into new frontiers.
The theme of ‘Deliver Amazing’ builds on Verimatrix’s brand values that emphasize the human side of security in an increasingly hostile cyber world. We set out to put a positive spin on security that often gets overlooked. So many cybersecurity companies play up the dark-hoodied threats. Verimatrix security is tough enough to thwart the bad guys, but our cloud solutions are friendly and easy to deploy, empowering today’s innovators to launch new business offerings at SaaS speed
Included in the campaign, Verimatrix is a proud sponsor of Deadline Hollywood’s virtual studio, the Variety Entertainment & Technology Summit, the 2021 Sports Business Journal Thought Leaders Retreat and NAB Amplify. Verimatrix celebrates those artists who are using film, TV, VR, sports, games, music, digital transformation and immersive techniques to create amazing experiences for viewers. Additionally, Verimatrix placed campaign elements across multiple Ziff-Davis properties such as Mashable and PCMag. These sponsorship and advertisements feature online events, video spots and ongoing banners. The campaign also includes digital and print ads, and a new video.