I imagine at least some of you can relate to the frustrating TV Everywhere experience during which you want to access a content provider app via your regular pay-TV subscription but can’t. Maybe you forget your password, or the app doesn’t accept your password, or perhaps the app prompts you to login every time. Either you give up or have to endure a call to customer service (but who to call – your video service operator or the app provider?)
We have found that frustration also exists between the content provider and the video service operator regarding TV Everywhere authentication. The technology can be expensive and time-consuming, requiring numerous integrations with individual operators – a monumental task for content providers!
For Verimatrix, these issues represented an opportunity to fill that gap, which is also well-aligned with our overall business strategy – reducing friction in video delivery while securing revenue on behalf of content providers and operators.
To that end, we are happy to announce the new brand for our recently acquired TV Everywhere technology from Akamai - nTitleMe™.
nTitleMe enables content providers to provide a friction-free TV Everywhere experience. It features a single integration for secure subscriber authentication and entitlement, all based upon open standards. Furthermore, a single integration with the nTitleMe platform gives content owners access to a worldwide network of nearly a thousand operators by leveraging Verimatrix’s global install base and beyond – hundreds of millions of subscriber eyeballs!
Our approach to TV Everywhere provides greater agility and responsiveness for content providers that want to quickly connect their premium content with audiences anywhere, anytime, on any device. nTitleMe is connected to the backend of the operator's platform to authenticate and authorize subscribers to receive content. For example, John Smith wants to watch a movie from his Crave TV app while on the road. He selects “Molly’s Game” and enters his credentials for his Shaw Cable subscriber account. nTitleMe contacts Shaw’s subscriber management system, authenticates permissions and entitles John to watch the movie. The content is streamed directly from Crave to John’s TV or mobile device.
Furthermore, nTitleMe is a perfect fit with our Viewthority platform. For example, movies like “Molly’s Game” can reside on the Viewthority platform, where it has been processed, secured, watermarked, and delivered with usage analytics provided by Verimatrix. By providing analytics that span content provider and operator distribution systems, we can offer audience insights that have been notoriously difficult for the entire ecosystem to access.
Imagine having a comprehensive view of household viewing behavior – from the traditional pay-TV subscription, the operator’s multichannel app, and all the TVE authenticated content. Visibility across all of these outlets will not only show shifts in behavior, but also provide insights into these shifts and help make better decisions based on the story the data provides.
Of course, nTitleMe is available as a stand-alone service too. We are able to turn on the enhanced integrations at any time to help content providers meet their expansion goals.
We are excited to offer these enhanced TV Everywhere solutions to help content providers remain competitive as market and consumer demands continue to evolve.
Sometimes we all want to feel a little entitled.
Meet with us at CES 2019 to learn more.