Oct 28, 2016

Well-orchestrated cloud solutions allow for the rapid integration of best-in-breed ecosystems that would otherwise require extensive time and development. With the pre-integration that Verimatrix and AWS Elemental have completed, it is increasingly possible to click these ecosystems together – so learned attendees of our recent webinar, “Securing Broadcast Quality Video Workflows in the Cloud.”

To conclude the informative session, Lionel Bringuier PM Director – Delivery Products at AWS Elemental, and myself took some time to answer the most pressing questions submitted by attendees in regard to the agility and flexibility offered by cloud solutions.

Keep reading for the Q&A portion of the webinar, and click here to listen to the full session any time on demand.

Can you describe your ability to protect content in multiple OTT formats?

LB: AWS Elemental Media Services offers just-in-time packaging that comes in multiple formats and connects multiple devices – whether they be Apple, Android or other connected devices. Repackaging is done on the fly, so rights can be distributed to all devices.  And as far as content protection is concerned, with Verimatrix, we have a solution that supports all DRM formats with the same integration, the same parameters across the board.

How much OTT video content is required to be encrypted?

TP: The answer is a lot. Any content that subscribers pay for needs to be encrypted, and that is especially the case for premium content. Video watermarking is also increasingly needed to trace redistribution of premium content – such as VOD content and live streaming, especially sports – and shut pirates down in real time.

We hear that the cloud provides tremendous scalability – how does it provision resources and capacity?

LB: Scalability is one of the most compelling reasons to move to the cloud. When operating on-prem, more hardware, more storage, networking, etc. is required to keep up with growth. But with the cloud, it is like magic. The cloud offers greater capacity for large scale service offerings, so customers don’t have to add more space as they expand the number of channels or mobile applications.

The AWS cloud supporting the AWS Elemental Media Services offers a number of available channels and resources that are managed by our engineers. They monitor activity, and as more content becomes available and new agreements signed, they add more capacity in the cloud. We can increase the number of channels and even decrease channels if for any reason some customers don’t need channels anymore, such as after the Olympics. We can then even reclaim and recycle these resources for other customers – that’s the beauty of the cloud

Do you offer cloud functionality as a managed service or is the customer expected to set up and operate?

TP: The Verimatrix MultiRights OTT Plus and RightsConnex (formerly Federated Rights Management) solutions are offered as managed services in the cloud using a software-as-a-service (SaaS) model. Verimatrix sets up the Secure Cloud, covers the hardware requirements and connects the dots between our solutions and the AWS cloud supporting AWS Elemental Media Services.

LB: The AWS cloud takes care of all the redundancy and scalability and we have engineers available 24/7 to monitor activity.

Can existing Verimatrix VCAS on-prem deployments use the AWS Cloud?

TP: Yes. We have focused a lot of attention on cloud-based workflow and the Verimatrix Secure Cloud, but the reality is that we have hundreds of on-prem customers. If a pay-TV operator wants to add an OTT or ABR service, we offer a simple and quick migration path that allows them to use their existing DRM installation as they begin to use cloud-based packaging and encoding. They would also have the option to move the entire VCAS solution into the cloud, and we do see more and more customers showing interest in that migration path.

To learn more about how Verimatrix and AWS Elemental offer complete cloud-hosted multi-DRM video monetization solutions, visit

Have more questions about cloud-based workflows? Ask us in the comments below.