Steve Oetegenn
Steve Oetegenn
Aug 24, 2018

Over the past year, we have experienced strong market interest and industry accolades in our solution that we’ve been calling Federated Rights Management. In fact, we won two Connies awards – Video Technology Hero and the competition’s highest honor, The Grand Prix – earlier this year for its ability to improve the efficiency and traceability of premium content distribution.

With all the positive response we’ve been receiving, we felt that Federated Rights Management, which of course was abbreviated to FRM, just wasn’t ideally capturing what this solution has to offer. The name needs to better reflect what the solution does for content providers as well as video service operators, and of course, the benefits bestowed upon the viewers as content access and distribution are accelerated.  

It really comes down to a more efficient connection between these players.

Therefore we have officially renamed the solution…RightsConnex™.

RightsConnex was developed in response to the existing content delivery models that do not adequately address new methods of content delivery and consumption. For instance:

  • Complex content re-processing and re-encryption at multiple points on the path is required – from content origin to the subscriber device – introducing risks of content leak and revenue loss
  • There is a limited choice of convenient tools to enforce central control of rights, policy and entitlement for each asset
  • There is a lack of instrumentation for automated reporting of content usage, royalty, and analytics from each content distribution system

Content providers, who wish to broaden and accelerate the monetization of their assets, need new tools to enforce downstream playback policies together with usage and performance reporting for analytics purposes. Video service operators, on the other hand, who desire easier and faster access to compelling content, are looking for a reduction in cost and distribution complexity from the point of origination to the viewers.

Essentially RightsConnex enables a new architecture and automated bi-directional workflow to ensure content remains encrypted from origination to consumption, while supporting downstream policy enforcement and upstream usage reporting to enable viewer insights.

Like I said, we’ve gotten great overall response from the market. Check out some of the commentary:

“Federated Rights Management (now RightsConnex) is bold and innovative – one of that rare breed of products that has the potential to completely change the way we do things. It arrives at a time when everyone is focused on rationalizing the increasingly complex video delivery environment.”

John Moulding, Editor-in-Chief, Videonet


“This helps reduce risks associated with content distribution, particularly where an operator has hierarchical distribution to serve multiple localities or tenant sites. Any time content is processed, there are risks that errors may be introduced into the content and risks that unencrypted content can be intercepted and pirated. The fact that this solution is cloud-based also helps reduce concerns about unplanned equipment expenditures associated with scaling and load-balancing.”

Steven Hawley, Principal Analyst and Consultant, tvstrategies


“Verimatrix is pretty much ideally suited for this if you think about it. It does not encode, but has partners which do, and it encrypts, and it runs multi-rights databases, it has Verspective Analytics, which comes from both the calling of decryption keys, and also from on-device client software. If a contract was created that said that Sony or the content owner could get certain information, it could come straight to it from a cloud server and be monitored by the operator, and the key detail could go to the operator which is billing for the instance and who owns the customer relationship.”

Peter White, Co-founder and CEO, Rethink Research

The video landscape and consumer expectations are rapidly changing. We are excited to offer RightsConnex for improved security, visibility and control over the content distribution and management operations for cloud-based video workflow. And we hope you agree that the new name better reflects the connection that is desperately needed between content providers and video service operators.

I encourage you to visit us at IBC 2018 to learn more.