Pay TV Transformation in India
As we prepare for Convergence India 2016, the show organizers asked me for my perspective on how Verimatrix is contributing to this year’s “Digital India” theme. Excerpts from the Q&A are featured below.
I will be providing more insight into these themes during my Convergence India keynote session, “Transforming pay TV in India through innovative business models,” on Thursday, January 21 at 11:45am.
CI: What are your expectations from the Indian market?
PP: For Indian cable operators it is imperative to choose a security architecture that supports both the analog-to-digital transition while also laying a sound foundation for the future – a future that may include delivery to PCs and Macs, games consoles, smart phones, tablets and other mobile devices.
Aspiring cable operators ultimately should strive to implement a CA/DRM system that can serve as a unified revenue security platform for services destined to reach multiple screens across multiple networks. They will want a solution that can draw on the best of encryption, conditional access, digital rights management and video watermarking techniques to dynamically apply whatever types of security are appropriate to each service, no matter which delivery network is used, and no matter what type of subscriber device is used to access it.
In fact, handling rights and subscriber management for different DRM systems from a unified security head-end is the ultimate objective.
Fortunately, Indian cable operators can now escape traditional CA system single-network restrictions without compromising security or adding complications to the consumer’s experience. A cardless system can provide new levels of security essential to new multi-screen service models that would be virtually impossible to achieve with legacy systems.
CI: What are your future expansion plans for India?
PP: Cardless security provides ultimate flexibility for operators - modern devices can either consist of a very low-cost box with a highly obfuscated, software-based security module, to a sophisticated system-on-a-chip (SoC) with embedded security features that enables the most robust and impenetrable pay-TV security possible today. The security module is software-based but resides in a highly secure environment that is designed to be resistant to the tools traditionally used by smart card pirates.
We feel there is a lot of opportunity in helping Indian operators select the best security platform that best matches their business and network goals.
In addition, our VideoMark forensic watermarking and fingerprinting solutions have great potential in India. The latest VideoMark live profile is specifically designed to protect valuable linear content against real-time re-broadcasting threats and subscription fraud and offers a more secure and technologically superior approach to existing watermarking methods for live broadcasts.
The VideoMark live profile, which enables a flashing mark that is unobtrusive, yet quick to read and analyze, was developed as a better alternative to effectively identify marks and block leaks of live content in real time.
CI: How do you see the industry developing in the future?
PP: The areas we have our eye on in India include advances in cardless security for cable and satellite applications, wholesale/retail options for digitalization in smaller markets and hybrid services using mobile broadband.
CI: Tell us about your company and its vision
PP: Leveraging a combination of established video standards and proven IP-based technologies, Verimatrix has become recognized as the global leader in revenue security for connected video devices. Today, it is the trusted specialist in this space, with a range of VCAS™ security solutions that address multiple video delivery networks, including one-way DVB systems, with a unified approach to rights management. Its global deployment footprint and deep management expertise give the company an unparalleled insight to technology and market trends.
Verimatrix is now extending its thought leadership position with Verspective™ Intelligence Center – a globally interconnected security platform. This cloud resource enables operators to take advantage of global scale to address operational challenges, while improving competitiveness through visibility of service usage and subscriber behavior.
CI: What are the key factors that have contributed to the success of the company?
PP: Trust – More than 850 operators have deployed Verimatrix solutions in more than 110 countries, protecting content on over 110 million screens. Plus we are trusted by the major studios and content owners, who regularly evaluate our solutions, to address all potential distribution and theft situations.
Ease of deployment - Verimatrix is integrated with a vast ecosystem of partners, accelerating speed to market.
Scalability - Verimatrix technology and solutions are highly flexible and customizable to scale with an operator’s business.
CI: How do you differentiate your company from the other players in the security space?
PP: Our technical approach and ability to anticipate market transitions enable customers to build and extend service offerings, while strengthening competitive advantage. The Verimatrix VCAS (Video Content Authority System) suite of solutions provides a comprehensive, multi-network security platform for broadcast, hybrid, and OTT services.
The VCAS platform is built on one common design with modular extensions, providing a single authority across multiple networks and devices. It supports the full range of video and DRM formats.
Leading VCAS solutions in the Indian marketplace include:
- VCAS™ for DVB-Hybrid - enables operators to deploy a modern, cost-effective broadcast video system that protects the content of a true TV anywhere, anytime solution. The system is equipped with an integrated extension to multi-device streaming for maximum protection.
This single content authority approach is ideal for operators expanding business models, partnering with mobile networks, and staying ahead of competition.
- MultiRights™ OTT – helps operators manage OTT delivery complexity by providing a common infrastructure to handle different DRM implementations across HLS, Smooth Streaming, and MPEG-DASH content formats. Operators are able to provide a transparent consumption experience using cross DRM domain management, while comprehensively protecting valuable services.
We’d love to meet you at Convergence India to discuss your digitalisation future. Please request a meeting with me or one of our executives at the show.