Created date

August 27, 2015

Content type (localized)



A New Way of Thinking about Connected Revenue Security

We have seen security technology move from hardware- to software-based systems. Like the rest of our lives, it is also becoming more and more connected. This is the right time for pay-TV operators to broaden the way think about security beyond merely protection, as connected platforms offer new challenges and opportunities.

With pay-TV stakeholders embarking on a journey from a closed, highly controlled environment, one of the outcomes will be a globally interconnected security infrastructure.  Greater connectivity brings the promise of many more engaging services. But it also potentially paints a much larger target for would-be attackers for the community of devices and for the business as a whole.
Risk/reward continuum
A key reason that operators should broaden their horizons on security is that the risk/reward equation is changing for operators—and potential pirates. Operators must realize that globalized content and consumer-owned, connected devices represents a new risk profile. 
There is a strong correlation between the security threat and the scale or footprint of any system delivering content or services. The incentive for malicious attack only arises if enough such systems are in operation to justify the potential thieves’ investment required to break a given security system. 
For operators, reward could outweigh risk in cases of where a broadcast meant for a small audience can be made available worldwide, as an example.
Offensive vs. defensive security
Offensive security extends the notion of proactive security with things like pre-emptively upgrading or changing security to make a pirate’s objectives harder to achieve, monitoring the market for pirate content, gathering information about would-be hackers, and anticipating trends.
When applied in a connected security environment, this approach can have a much broader effect. So a breach in one part of the world can be used as a warning in other parts. Resources can be shared globally both in the prevention of, and response to, security breaches.
Globally interconnected revenue security
This brings us down the eventual path to connected, cloud-based revenue security platforms—within a global management infrastructure.
Operators will start to realize a number of specific benefits:
  • Proactive/offensive security management support for individual operators
  • Aggregated visibility into global threats
  • Centralized hub for big data
A new way of thinking about secure is emerging as a fundamental property of interconnected systems. Security had been seen in a negative light in prior generations of media delivery systems, with many users seeing digital rights management (DRM) as a limitation. Technical progress, transparency of operation and better harmonized rights management have changed the reality and are changing that perception. 
When coupled with the necessity for the consumer and the operator to protect device integrity and private data about usage, DRM can at last become what it was supposed to be—a responsive system for managing rights in the digital age. It must make both users’ lives and operators’ roles easier.
To learn a lot more about how security is becoming more connected and how to benefit from it, please download Part III in our series of e-books, “Rise of the Software-Empowered Video Operator: Connecting the Dots.”
You can also visit us at IBC 2015 where we will be demonstrating components of our Verspective™ Intelligence Center, which is our innovative cloud-based engine for system deployment, management, monitoring and analytics that optimizes solution performance and reduces operational expenses.