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May 5, 2015

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MultiRights builds on proven IPTV revenue security for a multiscreen world

As the march to multiscreen gathers pace, the whole pay TV industry faces a great challenge in bringing premium content securely to connected devices such that rights holders are satisfied their assets are as safe as possible. Content distributors want security that is already proven in the field and yet constantly evolving to address the ever-changing threat landscape. Equally important, the security must be as straightforward as possible to deploy and manage within the existing ecosystem, especially given the proliferation of target device platforms and the reality that we are going to continue living in a multi-DRM world.  

Our Verimatrix MultiRights solution fits this bill exactly, having been launched and proven back in the early days of IPTV with long standing Tier 1 customers that have stayed with the platform as it has evolved with the addition of new capabilities for multiscreen. Leading Nordic Telco Telia Sonera was one of our earlier customers, deploying our Video Content Authority System (VCAS™) for IPTV in 2008.

Our proven pedigree in IPTV also led to some significant customer wins quite early in the OTT age. Australia’s top online movie rental company Quickflix decided in 2012 to secure what was the country’s first significant OTT VoD service with our VCAS™ for Internet TV, citing the need to feel complete confidence that its premium content would be secure over the Internet.

More recently still we have been gaining traction for hybrid offerings introducing OTT into existing broadcast services. In 2014 Bouygues Telecom  of France, already a long standing customer, added Video Content Authority System (VCAS™) for Broadcast-Hybrid to its security platform specifically for its “Project Miami” based on the Android OS to deliver premium OTT content to the TV alongside existing broadcast IPTV programming.

These deployments underscore how our platform incorporating MultiRights has evolved to meet existing customers’ developing requirements moving into the multiscreen era. But equally we cater for new pure play OTT offerings, with the common theme being the ability to shield operators from the complexities of dealing with multiple target platforms while integrating effectively and easily with their current back end operational systems (OMS).

We act as a smart adapter between the OMS and the service related components, including the middleware controlling the user experience, as well as subscriber management and authorization. This puts the OMS in overall control, providing the relevant service information such as channel set up and entitlement data, which MultiRights then translates into the formats required by each VCAS/DRM server managing access and security for all the separate multi-screen platforms. In this way, MultiRights caters to the continuing existence of multiple DRMs, which is essential given that attempts to create a single one-size-fits-all DRM free from royalties have failed.

As OTT continues to proliferate over the next few years, two key trends are that the app-centric model will become more predominant and that streaming will converge around MPEG-DASH but with multiple DRMs tethered to each platform. This brings a big challenge for operators in uniting multiple networks, platforms and DRMs within a single harmonized rights management system. With Verimatrix MultiRights, operators can outsource these problems and provide their users with a common experience that is transparent to the network or device platform, without any arbitrary restrictions.

For more details on the role of MultiRights in OTT deployments, download our paper Making Sense of OTT Revenue Security or learn more from my previous post on Pay TV Needs Harmonized Rights Management in a Multiple DRM World.

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