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December 12, 2014

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Real World Lessons Showcased at Content Protection Summit 2014

News of a major pirate site seizure and takedown greeted attendees of the Content Protection Summit 2014, auspiciously kicking off a day of discussion focused on security and content protection. The importance of data security from production to was at the core of the day’s discussions as experts used this year’s tumultuous security landscape as a teaching platform to identify common vulnerabilities and areas for improvement.

Speakers at the Media & Entertainment Services Alliance (MESA) and Content Delivery & Security Association (CDSA) hosted event spanned the spectrum of industry, from vendor solutions to creatives and producers, each bringing unique views and approaches to the ever evolving scene of content protection.

Security experts from consulting firm PwC opened the event with a review of the year in security. PwC encouraged an emphasis on security response and preparedness based upon figures gathered in their annual Global State of Information Security Survey. By their measure, security breach incidences have increased in the past year while the overall awareness of vulnerabilities and preparedness has decreased, reinforcing the need for hardened and tested content delivery systems and countermeasures.

This introduction to the current state of affairs supported CDSA Chairman Richard Atkinson’s presentation highlighting and impressing the differences between media theft and cyber protection.  This short session focused upon the differences between security of content during production and the overall threat to the content industry, highlighting the avenues of ingress for any company hosting and distributing content and information across the Internet.

Fragmentation strategies and encryption solutions that focus on the decentralization of keys and authentication passwords in content delivery systems — similar to those employed by the Verimatrix VCAS platform— were analyzed and encouraged as a step forward in the prevention of content leaks and media theft. Participants stressed the importance of a robust threat model and security response plan while examining the faults and base causes of previous security breaches.

Security vendor and event sponsor, EASE, presented an informative look into the systems and technologies currently being deployed to ensure the protection of sensitive content and drive home the importance of working within a closed-loop system. Panelists elaborated upon the current hurdles that content producers experience, such as establishing a single secure platform for document and content delivery among the varied age and skill groups found within the live set atmosphere, as well as some of the newer and more advanced solutions employed for document security and integration of newer digital workflows.

Reactive solutions for handling content in the event of a leak showcased the newest advances in digital watermarking, fingerprinting and tracking. Plus, concerns about data breaches and the security of burgeoning formats such as UHD were allayed as advanced implementations and protections, such as our VideoMark forensic watermarking solutions and our VCAS authentication measures,  were outlined and examined. These types of countermeasures and the ability to seamlessly integrate into current deployed systems offer peace of mind to content producers and operators alike. 

The gravity of how treacherous the digital world has become was not lost on attendees as they absorbed the latest challenges cropping up during the assimilation and integration of new technology into established workflows. To us, it is clear that the concept of a globally connected security head-end that enables operators to identify and remedy vulnerabilities with as little negative impact to a company as possible is a welcome respite among the hostile landscape of the digital age.

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