Insights from CommunicAsia: Video Interviews from the Multi-network Forum
Last month’s Multi-network Forum at CommunicAsia in Singapore gave rise to interesting discussions around the enormous changes that the region’s entertainment industry and the challenges faced by content creators, pay TV operators and service providers in "Achieving a Pervasive OTT Video Experience" during such rapid evolution.
Hosted by Simon-Twiston Davies, former chairman of CASBAA and CEO, SimonTD & Associates Asia, the panelists offered five views of the evolving multi-network value chain.
Jonathan Tai, CFO of Tune Box presented “Taking In-Flight Entertainment to New Heights with OTT” explaining the evolution of the company’s innovative, in-flight entertainment system that does away with expensive seat-back systems (typically costing $15,000 per seat or $8 million per A380 aircraft) and, via one application, offers multiple channels of entertainment that passengers can access via their own devices in- flight and for a further 24 hours enjoy anywhere on the ground with a Wi-Fi connection.
William Pfeiffer, CEO of Dragongate Entertainment then explained that while today’s multitude of video offerings, brands and technologies is adding complexity to content creation, distribution and monetization, they are driving demand for Hollywood and foreign content as never before, especially in China and India. With OTT in the region expected to reach $20b in revenue in 2015, it was also encouraging to hear from William that more is being done to create and sustain legitimate online video services and reduce losses incurred by studios worldwide though piracy.
Peter Van de Berg, Director Marketing & Sales, Service Providers at NXP Software, discussed how device software solutions should address the challenges of offering a consistent experience on and offline, despite device fragmentation and network issues. He sees strong opportunities for operators in Asia to offer new premium video services driven by the growth of mobile devices such as a choice of camera angles in sports events or personalized news services that people are prepared to pay for.
Reuben Verghese, Vice President, Asia of Accedo Hong Kong, presented best practices and benefits of using 2nd screen applications to retain subscribers and their evolution from being developed at an operator and channel level to specific programs e.g. Hannibal being aired by AXN in Asia. He talked to Automatic Content Recognition technology and its value in increasing in-show interactivity, plus device pairing to increase multi-device participation and video bookmarking functionality through cloud services. He also talked to new monetization models through in-show advertising and electronic sell through opportunities as well as creating a more direct relationship with audiences.
Finally, Verimatrix’s Steve Christian added context to the global distribution and security issues for hybrid broadband networks. Security, he argues, plays a central role in creating a very holistic experience for the consumer. Managing rights across multiple networks and multiple screens helps ensure a consistent viewing and searching experience that aids in an operator’s competitive position and value proposition to their subscribers. He also felt that the Forum integrated several key industry developments that are trending at the moment: the importance of offering offline video consumption, or at least “partial connected” consumption, to offer full continuity of a viewing experience when moving between connected environments, which was demonstrated by Tune Box and NXP; and the rise of business opportunities for online video services in China, which has been maturing very rapidly.
The Forum has been captured on video for you to benefit from the presentations, panel discussion and video interviews. Please visit our YouTube channel for more insights from Singapore.