Nokia Siemens Networks Puts its Stamp on Pay-TV and OTT Convergence
As a long-standing partner to Nokia Siemens Networks (back when they were just Siemens), we are proud to provide the integrated over-the-top (OTT) security component in the company’s recently launched Ubiquity TV. We have been vocal in our position of how pay-TV operators should integrate OTT and adaptive rate streaming technologies with existing managed networks to enhance ARPU, subscriber loyalty and lure incremental advertising dollars. We also believe this fundamentally changes how they view traditional delivery networks and business models. To be successful long-term, this convergence of technologies must encompass a proactive revenue protection strategy that enables pay-TV operators to cast a much wider net with their service offerings. This shifts the central value proposition for the pay-TV enterprise beyond that of content protection alone, towards the broader perspective of revenue security. Our VCAS for Internet TV component provides a complete digital TV security solution for OTT services over networks implementing the HTTP Live Streaming protocol. While the protocol incorporates a baseline security model for service, VCAS for Internet TV provides important extensions that improve the capability to support subscription and transaction based pay-TV services. In particular, the security solution ensures that decryption keys are managed and selectively distributed to authorized clients only. We are particularly excited that Nokia Siemens Networks consciously decided to build its Ubiquity TV platform around the standards-based HTTP Live Streaming protocol. All operational aspects of the protocol delivery are standard-based, which makes it ideal for digital TV operators to offer large-scale OTT services. Plus it includes standardized support for key management and allows device and session-based authentication. Through a single security head-end, we are able to manage CA and DRM functions over multiple networks and devices. For example, our core VCAS 3 architecture can secure QAM modulated streams on a cable network, VOD services in a managed IPTV system and rate-adaptive HTTP streams on a mobile devices network. We are looking forward to working with more digital TV operators that want to take advantage of advanced HTTP streaming technologies that have been designed to effectively scale and solve many remaining IP video issues. Please stop by our booth (4.B84) at IBC 2010 to discuss the opportunities and revenue security strategies for OTT convergence.