Anticipated Themes for IBC 2010
The majority of our conversations with digital TV operators these days are focused on, ‘what’s next?’ I mentioned this earlier this year and the main themes still exist. Operators are evaluating the best, and most-cost effective ways to enhance their network that will improve their competitive profile, capture additional revenue or simply better serve current subscribers. Technically, the challenges may be coming from a transition to MPEG-4 for HD and, eventually, 3D TV, the integration of hybrid services onto an existing broadcast network or the delivery of video services to PCs, portable players, game consoles and mobile handsets. Another category of operators are those that are still in transition from analog to digital TV delivery that have the opportunity to leapfrog some of the technology choices made by earlier adopters of digital standards. The push to digital usually factors in changes in local regulations, breaches in outmoded security systems and competitive pressures. A consistent pressing need is to move towards a unified platform that integrates the management of multiple delivery networks and a much greater variety of client devices inside and outside the home. And of course, commercial paid services need an effective answer to the question of revenue security across this delivery landscape. Depending on the balance of many factors, service providers will typically adopt one of the following approaches to the transition . . . I’ll stop there because you can read the entire opinion piece in the IBC Show Daily. Or leave a comment and we can continue the conversation. It is definitely worth visiting our booth at IBC 2010. We are in a new location – Hall 4, Stand B84, and will have some interesting demos and comfortable chairs! We look forward to seeing you later this week at the show!