Arming Digital TV Operators with Real-Time Subscriber Behavior and Usage Data

How Capturing Subscriber Intelligence Enables Progress and Profit

The concept of gathering subscriber usage data is not new. However, with the advent of TV Everywhere services and instant gratification born through social media outlets, digital TV operators need to think about subscriber behavior and usage data more intelligently. A cost-conscious and practical approach to make real-time subscriber data a reality is to leverage existing infrastructure assets from known and trusted partners that are already enabling next-generation TV services. With this in place, operators have the opportunity to generate new revenue streams, increase subscriber loyalty and reduce costs through:

• Real-time performance, issue identification and resolution – Operators can greatly enhance QoE and subscriber satisfaction through proactive response to adverse performance trends and traffic patterns.
• Historical media usage and subscriber pattern analysis – Operators can implement better network planning, customer preference and service targeting data.
• Network optimization – Operators can push targeted information more efficiently to the point of consumption with better visibility on performance.
• Social networking integration – Operators can capitalize on popular social media features where subscribers can opt-in and create personal profiles that enable real-time flagging of “now watching” content, with preference and recommendations to friends and contacts.

The purpose of this paper is to help service providers better understand the opportunities that real-time subscriber behavior and usage data collection present, while taking into account the need for security and privacy of sensitive consumer data, in order to deliver a higher Quality of Experience (QoE) to viewers.

Register to download our whitepaper