A recent series of growth success stories from our customers – TeliaSonera, KPN, BSNL, Belgacom to name a few – demonstrate how the right partner can help power a progressive pay-TV vision. This critical emphasis matches a key our presence at IBC 2009, where we will be profiling a new generation of VCAS solutions. The approach expands the boundary lines of the traditional conditional access domain, long focused on content protection, towards the broader perspective of revenue security.

Please stay tuned for more details on our VCAS 3.0 announcement at IBC.

Steve Oetegenn offered his thoughts what media execs in the digital environment need to know for the June issue of ContentAsia.

• Make is easy for consumers to “discover” content – on any device.
• Ensure your brand appears on the screen of next-gen CE devices.
• Facilitate a frictionless e-commerce experience.
• Think both inside and outside the box.
• Make the shift from DRM to usage rights.
• Plan for the watermarking factor.
• Be able to support the entire subscriber spectrum.
• Hail to the hybrid.
• Embrace the new world of revenue security.

The current scramble to create video portal sites and offer juicy selections of over-the-top (OTT) content seems to have bypassed many of the normal sanity checks applied to media investments.

While jostling for technology leadership with the smoothest video delivery and flashiest user interface, the new landscape now has many pay-TV operators and even content providers trying to figure out, 1) how to position these new resources alongside more traditional delivery channels and, 2) if and how to generate incremental revenue.