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Sergio Gaona, Lead Project Engineer, IPTV at UNE EPM Telecomunicaciones recently spoke at the IP&TV Forum in Rio de Janerio, on “Harnessing Good Customer Experiences to Increase Revenues for Service Providers.”
We asked Sergio to share some of his insights from the panel (which have been translated from Spanish):
Q. During the acquisition and negotiation phase for premium content, how important was your choice of content security vendor to secure the programming licensing agreements?
SG: The content security system is very important in the IPTV solution in order for the content providers to have confidence in the technical platform, hence supporting the content acquisition and distribution negotiations by overcoming any initial hesitation regarding the implementation of the security component. A conditional access system such as that from Verimatrix, which is well known in the market for its quality and trusted technology, offers such assurance for the content distribution companies in the negotiation process with telecommunications and cable operators.
Q. What would your advice to other IPTV operators be regarding content security during the licensing phase? Should IPTV operators make it a priority to select a content security vendor prior to initiating premium content licensing negotiations?
SG: For all parties in the negotiation process, it is fundamental to have the protection scheme regime defined for premium content, in order to deliver content to the operators without risking illegal copying, redistribution or retransmission. Before dealing with the content licensing and business model, one should define the content access mechanisms, both in terms of integrity and security. After defining those processes, it is possible to construct the business and commercial models based on concrete system security fundamentals.
Q. Can you describe how the content security system secures the UNE EPM business model, e.g. as a service enabler and revenue security tool?
SG: The content security system is a tool to create segmented product offers, focused on different markets. Each subscriber]is able to obtain content of interest, in a separate and granular form. That is, enhance the service with specific offers and niche packages. Furthermore, by protecting on-demand content, it becomes a tool for revenue security for companies that deploy interactive TV services.
Did you catch the entire OTT blog series?
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