| Scaling Multi-screen Video |
Read the Videonet report here
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The current wave of innovation - related to multi-screen video services from digital TV operators - has certainly morphed a number of times in its few years of life.

Most recently, it has become apparent that over-the-top (OTT) services with only
on-demand content do not meet the
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| widest consumer expectations. Being able to deliver on-demand and live content, including premium live content, marks the next phase of maturity in the over-the-top (OTT) video market. |

It is especially clear that rights management between the pay-TV and OTT environments should be carefully controlled since glitches in this aspect of delivery cause havoc on the management of overall subscriber expectations. Most importantly, a single security platform clearly opens up the potential for flexible business models that can help up-sell OTT content for premium services and cross-sell over multi-network, multi-screen distribution. Such OTT business and rights management models are in a stage of being defined, and redefined. |

We are excited to be a sponsor of the "Making all TV multi-screen TV" Videonet report in cooperation with RGB Networks. Our intention is to address some fundamental technology and business issues, and ultimately advance the multi-screen conversation. |
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A Deeper Dive into Multiplatform
Content Protection |
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Last month, we conducted a Light Reading webinar on Multiplatform Content
Protection: How to Secure Content Everywhere, hosted by Carol Wilson.
During the session, we explored the new |
requirements for effective rights management and content protection in a multiplatform world.

Many excellent questions were asked. However, time constraints did not permit us to answer every question. Therefore, we've taken a sampling of those questions and provided our views. In this Part I blog series, we take a look at these questions:
- How will operators profit from content delivery using adaptive rate streaming of various types of video content? What network operator capabilities, if any, could enhance the end user QoE for such services?
- What are the trends, now and in the next year or two, in stationary viewing vs. mobile (iPhone, iPad, etc.) viewing of video content?
- Do you think that ISO/MPEG's DASH standard will become the dominant adaptive streaming protocol? If not, why not?
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| Verimatrix Remains Commanding Global Leader of IPTV Content Protection |
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We are very proud to report that we have maintained our global number one position in MRG's latest IPTV Market Leader Report. MRG also |
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reports an increased market share for Verimatrix of six points to 31% when compared to the Fall report.
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Since 2006, we have held that spot as the leading software-based content security for global IPTV deployments, which is a noteworthy feat since so much has changed in the IPTV landscape since that time.
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In the current wave of market consolidation, Verimatrix is now the only the independent player in the software CA/DRM market. We feel our continued market share is significant as it proves we are able to maintain our focus in IPTV while expanding our solutions into other markets. |
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| Initiatives Promise Efficiency Gains for Multi-Screen Service Operations |
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| Verimatrix Leverages DASH, UltraViolet to Support Interoperability across Device Streaming Platforms |

By Steve Christian, VP of Marketing
May 2011
ScreenPlays |

While the Internet has yet to become an ideal medium for distributing premium content, the good news is there's much more to come from technology advances that have already gone a long way toward enabling secure, efficient delivery of high-quality entertainment to devices of all descriptions. |

In fact, these advances promise not only much better performance for unmanaged over-the-top (OTT) content; they will also streamline efforts of service providers that are developing hybrid managed services where IP-based content is a critical component of multi-device service strategies. |

One key development is progress toward a unifying standard for adaptive streaming under the auspices of the International Organization for Standards' Moving Picture Experts Group (ISO-MPEG). The MPEG Dynamic Adaptive Streaming over HTTP (DASH) working group has proposed a solution that does away with maintaining separate manifest formats for the two most prominent streaming platforms on the Web - Apple's HTTP Live Streaming (HLS) and Microsoft's Smooth Streaming. |

At the same time, Hollywood studios through their electronic sell-through initiatives, including most notably the Digital Entertainment Content Ecosystem's (DECE) UltraViolet platform, have created mechanisms essential to a more interoperable and consumer-friendly online content marketplace. Along with equipping UltraViolet to provide in-the-cloud support for single user accounts, DECE has specified a common file format for all UltraViolet content together with rigorous certification procedures to enable the supply of content protection from multiple vendors. |
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