| The Latest OTT Opportunity: Connected TV
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Of all the new Internet TV delivery options, the connected TV is especially interesting to service operators: It's already front and center in the living room, there is perhaps no expensive STB required, it features an already integrated remote control and has the potential for high-quality presentation without distortion
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or noise from connecting cables.
On the other hand, today's connected TVs are fundamentally constrained by proprietary interfaces, wholly proprietary aggregation portals and simplistic navigational schemes. Limited or no storage means streaming-only presentation of content.
Our current feeling is that the Internet-connected TVs are primarily an aspect of a features game in a highly competitive consumer electronics market and is one of the options least likely to be exploited for premium video delivery services. The more likely scenario will be facilitated via connected devices such as Blu-ray players game consoles and last but not
least . . .
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MRG released its IPTV Market Leader Reportand we are pleased that we have maintained our global number one position for the eighth consecutive reporting period. Plus, we remained |
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number one for Europe and Rest of World and was the only company to rank among the top four in each region globally.
We are very proud of our continued growth in IPTV. We feel we have been able to keep this top spot because:
- We have built a very strong partner ecosystem that includes global and regional system integrators, which allows each vendor to focus on what they do best
- We offer effective security solutions that address changing business needs and gives operators the freedom and flexibility to growth their businesses.
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According to MRG, more than 11 million hotel rooms are a target for IPTV applications, indicating that analog is soon but a faint memory in this sector. IP |
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video distribution in this environment has become the most advanced and cost effective technology, with many advantages, including:
- Flexibility in wiring infrastructure (CAT5/6, cable or telephone transmission)
- Fully digital quality distribution and display, including HD support
- Common components with in-room broadband and voice over IP access
- True interactive program guide and guest service utility displays
- Broad choice of middleware, video-on-demand (VOD) and in-room client technologies.
When combined with earlier release windows that hotels enjoy, IPTV also allows network operators to take advantage of state-of-the-art digital TV security that enables licensing of on-demand content, including and most importantly HD.
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| Vol. II Issue 4 — JUNE 2010 |
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