We are in full swing with our tradeshow schedule for 2010! We had our team covering bases for CSTB in Moscow, Andina Link in Colombia and CABSAT in Dubai.

Now, we've all complained about tradeshows - they are costly, require a large amount of company

resources to make them successful and can be murder if you don't have the right footwear.

But at the end of the day, it provides us with a great opportunity to meet with customers, partners and prospects and have meaningful conversations about their conditional access and content security plans. In speaking with service providers - cable, satellite, IPTV - we have picked up on a major theme. They are all contemplating landmark updates to their network to improve their competitive profile, capture additional revenue or simply better serve current subscribers.

More specifically, we are seeing four main trigger points for operators to transition their network and upgrade their content security platform.

  Read more from Steve Oetegenn at Pay TV Views

As a company, we are prouder than usual of the design win announced today with ABS-CBN. On one front, it represents the

culmination of effort by our engineering, customer service and partner teams towards a successful deployment. That in itself is, of course, worthy of emphasis, but not completely unique.

What our work with ABS-CBN most profoundly represents is the nature of the transitions underway in the pay-TV world globally.

Petr Peterka Joins as Verimatrix's new CTO and brings extensive experience with CA and DRM systems, including work on platforms combining IPTV, mobile TV, iPhone and Android

According to CEO Tom Munro, “Petr brings a new perspective related to large operator customers and the evolution of their security requirements as they move towards multi-network, multi-device delivery.”

Prior to joining Verimatrix, Petr was a distinguished member of the Technical Staff in the CTO's office at Motorola's Home and Networks Mobility Team. He holds Master's degrees from both UCSD and the Czech Technical University, as well as nine issued U.S. patents and has more than 25 additional filed patent applications.

Bob Kulakowski, an original founder of Verimatrix, remains as a shareholder and adviser to the company.

  Read the complete release here

Verimatrix is honored to be recognized by the panel of judges in the Best Hybrid Broadcast-IP Video Delivery Solution category.

VCAS 3.0 is Verimatrix's next generation core platform that shifts the value proposition of conditional access towards the broader perspective of revenue security through enhancements and extensions to the existing solutions in a number of key areas.

The winners will be announced at the IPTV Awards Gala Evening that will take place on Tuesday, 23rd March at the IPTV World Forum.

Stay tuned . . .

With the proliferation of digital video content and customer demand to port their content between different devices, watermarking enables flexible usage models while binding content to the legitimate user.

In fact, MultiMedia Intelligence recently forecasted that applications leveraging content identification technologies, such as digital watermarking and fingerprinting, are growing rapidly and could surpass $500 million worldwide by 2012.

One of the most promising techniques to track unauthorized copies of media content is known as user-specific forensic watermarking, which helps identify the source of unauthorized copies and trace them back to the last authorized recipient or legitimate content owner.

John Moulding of videonet features Steve Christian in a recent blog post on the shift is towards paid premium online content. Christian believes this represents a great opportunity for Pay TV operators to perform the same role for online content that they do today on their television platforms: provide the single billing relationship with consumers that gives them access to the content they want.

“If I had to enter my credit card details every time I wanted to watch a pay per view movie that would not be a satisfying experience. So you want someone that you can trust, who holds the subscriber relationship, and want that to be the case for all the niche content you can get on the web as well as for mainstream cable channels,” says Christian.